Sales is the lifeblood of any small business. Without sales, you have no customers — and without customers, you have no revenue. Here are 7 useful tips to help your customers buy your products or services.
1. Use The Power of “Limited Stock”
Do not underestimate the power of the last item on the shelf! When there is limited stock, last remaining items on the shelf can be a major enticement/bribe for customers to buy them. The fear of running out of something that may be needed can encourage an undecided consumer into immediately making up their mind.
2. Don’t Pressure Customers
When speaking to your customer or visitor, do not come out as too keen or over zealous for their business. Show them that you are prepared to walk away rather than appear over enthusiastic about them making their decision right there and then. Doing this removes the pressure and allows them to take their time and make the right choice that they will not regret later. They may even leave, reflect and return on another day to make that very same purchase.
3. Schedule Some of Your Prospecting at Off-Peak Hours
Calls that are made at 8 am or 6 pm will be received by decision-makers that are more willing to talk and have a lot more time on their hands. And never under estimate the value of leaving voice mail messages at night when everyone has left to go home. Your message will be the very first one that your prospect will be hearing in the morning, thereby increasing the odds of them returning it.
4. Always Ask the Right Questions
If you want to recommend thee most appropriate products and services that your prospects will value and will meet their needs, you have to ASK the right questions. If you ask the right questions, your prospect will let you what they are looking for and how they need to be sold. Prepare a list of questions that will help you determine what is better for the client. Use a checklist or survey to help guide you in the prospecting process.
5. Follow Up and Follow Through
Follow-up and follow-through are two of the most important predecessors of prospecting success. Just like gardening, if you don’t water the seeds, the garden will not grow or flourish. And so it is with prospecting, if you don’t remain in contact, you will never turn the lead into a sale.
6. Set Priorities
When you delegate a task, always give a due date and a relative priority, in relation to the things already on the task list. Use a task manager to help you prioritize the tasks you need to complete during the day.
7. Believe in Yourself
Finally and most importantly, remember to believe in yourself. Why should anyone buy anything a person who doesn’t believe in what h/she is selling? There’s a reason why confident salespeople are more successful. Make sure your one of them. Click here to read about the mysterious mind of a sales manager.
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