No entrepreneur wants his or her customers to be unhappy. Not to mention that it is bad for business. The following are 6 proven ways to reply to upset customers and their negative reviews and potentially win them back. Having a Customer Relationship Management Tool (CRM) can significantly make the process of Online Reputation Management easier on you and your CSR staff.
How to Convert a Negative Review into a Happy Customer with a CRM Tool
1. Investigate the Review
Ask for some honest feedback from all parties involved to determine if there is truth behind the complaint. If you are using a Contact Management Tool, review all the appropriate notes and files attached to the case. Respond only when you have a clearer picture of the situation.
2. Sleep on It!
Ignore your impulses. Have something written down within seconds of reading the review? Sleep on it! Studies show that a period of unconscious thought leads to improved decision making. Review the message again in the morning. Have a friend or objective party review the message and revise it if necessary.
You should always respond to the review no matter how frivolous the claims are. Use your CRM tool to customize the message and make the customer feel that their business is valued. To appear less general, online reputation management experts suggest breaking each point down and addressing them one by one using bullet points. Those seeing the review and the response will be pleased to know that you care about your customer service and go the extra mile to ensure your customers’ happiness with your product/service.
4. Apologize with Sincerity
You can easily deflate a tense situation with an apology. Use the LAST acronym to help guide you: Listen, Apologize, Solve, and Thank. It is essential not to skip any of these steps and to do them in the order listed when responding to a negative review.
5. Act as Humanly as Possible
Show empathy, communicate in a friendly tone and use your real name. And if the forum supports it, it helps to include your actual photo. That way if the reviewer has any questions they know who to approach. Most consumers will contact businesses offline to resolve the matter once and for all and give the business a chance to rewrite a wrong.
6. Take it Offline
If the issue is not a quick fix or involves confidential information, opt to take it offline. The best way to reach an agreement is to start a dialog in person. First, you already know the customer’s troubles and can think how you can make it better by offering compensation. And live conversation won’t let it seem bribery. Once the issue is resolved the happy consumer will most likely remove the negative review or at least revise it to include new developments.
We hope this article has provided you with some tips to consider when dealing with all types of online reviews, and how to turn any type of customer feedback into an opportunity to grow engagement and brand loyalty. Let us know what you think in the comments below.