5 Life Hacks To Improve Weekend Productivity

The weekend has arrived, and whilst it might be tempting to simply sit back and do ‘nothing’, it will only leave you wondering why it went by so far. Here are 5 ways to improve weekend productivity, in ways that boosts energy, helps you tap into your creative synapses, and prepares you for a productive workweek ahead.


1. Wake Up Early

It’s vital to keep your schedule on the weekend consistent with your schedule during the workweek. Not having to work on the weekend does not necessarily mean you should spend half of your day in bed. Sometimes excessive sleep causes a hangover-like feeling. Your body follows a natural clock and after you’ve got used to waking up at 6 am each day, waking up at noon or later on the weekends will upset that routine and your mood.


2. Take Naps

If you do wake up early and find yourself feeling groggy as a result, it may be a good idea to take a short nap. While some people view naps as a sign of laziness, they are actually a productive way to enhance performance and restore alertness, according to the National Sleep Foundation. Keep in mind that a nap is an art and not all naps result in the same goals being met:

10-20 minutes:For a quick boost in energy levels and alertness.
60 minutes: To improve memory for facts and faces.
90 minutes (a full sleep cycle): To improve creativity and emotional and procedural memory


3. Plan for The Upcoming Week

Every Sunday, I make a list of what I have to complete during the workweek using a CRM Software tool I purchased. I allot a few hours to get the tasks done. I also save the last 30 minutes of each workday to creating a plan for the next day with two priority tasks. I also use that last 30 minutes to finish up tasks and read the rest of my emails. This makes early mornings so much easier!


4. Leave Time for Items on Bucket List

Weekends are great for exploring and relaxing. Make a list of activities you would like to try within one-hour distance of where you live. Maybe it’s biking around your neighbourhood with your children or partner. Perhaps it is camping in a nearby park. Whatever it may be, remember that life can’t just occur on vacations once a year, so invite in some serendipity.


5. Set Goals

It’s all well and good being productive with your time on the weekend, but to what end if you really don’t know how to allocate your time properly. Most people spend their time and energy trying to be more efficient without having measurable goals in place — in other words, they don’t focus on the things that are most important to them and their goals. By knowing precisely what you want to achieve, you will know exactly where to concentrate more. Having set goals can also be a good motivator.


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5 Tips For Capturing The Attention of Audience

What makes a person and their message memorable? They know how to create a connection with their audience. We’ve written a productivity booster blog highlighting 5 proven tips for engaging and capturing the attention of your audience:


1. Break It Down

A decade ago, one paragraph would take up an entire page if printed. Today it is recommended to have no more than 4 sentences long. That’s because no one likes to search for a message hidden in bulky texts. This applies to emails, PowerPoint presentations web content, promotional materials and the like.


2. Pace Yourself

Group your information under headings and pace the flow with bullet points and spaces in between. Force your audience to pay attention and don’t give away the punchline too soon. Perhaps add audio and video clips in between.


3. Stay On Topic

You would think this is obvious and that you’d never make this mistake ever. I see some of the most intelligent and brilliant speakers and email blast writers talk about what they’re interested in rather than what the audience is interested in. The biggest names in the Silicon Valley became successful not because people believed in what they did, but because they believed in their cause and why they were doing it.


4. Tell Stories

Every presentation expert extols the power of stories. There’s evidence that people are prone to listen to stories. When you say “ I’ll tell you a story about…” your audience will turn their heads. Your stories should of course reinforce the point you’re making. Keep those stories short, especially when you are addressing it in emails and podcasts.


5. Add Video Clips

Insert short multimedia clips. A well-produced video is a sure way to capture the attention of your audience. It provides variation in the format and allows the audience to see remote facilities and hear from different people. The video may include customer testimonials, a special message from the CEO or a promotional corporate message, to name just a few IDEA.


9 Steps To Writing The Perfect Email Pitch

You’ve come up with the most amazing product or service and now want to promote it via email marketing. Now what? In order to be successful, you have to understand a few things about selling and email marketing, so you can connect with and engage eager buyers. The following are 9 steps you can follow to creating the perfect email pitch for your email marketing campaigns:


email marketing pitch tips


1. Gripping Subject Line

The subject line is the first thing that people notice in an email, so it is clearly a very important thing to get right. The most successful subject lines are those that are under 50 characters and stand out by invoking a sense of excitement and urgency.


2. Design

The next thing in order of importance is the design. If your email looks like it is from the past, you’ll find a lot of readers sending it to their spam box or trash bin. You do not need to hire a fancy shmancy designer. All that is required is a bit of time to properly format the content and making it readable and user friendly.


3. Customize the Message

It is very unlikely that every email you send is going to appeal to ever sender in your email database. Keep your lists in separate categories so you can customize each email to work for each particular group and prevent annoying your readers with things that do not interest them.


4. Make It Mobile Friendly

65% of emails are read first on mobile devices. That means if your emails are not optimized to look good on mobile devices, you’re going to miss out on a big chunk of potential readers.


5. Avoid Spam Trigger Words

You can craft the greatest email ever, but if it gets picked up by the recipient’s spam filters it is not going to do much good for you. Avoid using all caps and exclamation marks in your subject line and use common sense when writing the copy.


6. Add Call To Actions (CTAs)

Make sure that the actions you want your readers to take are clearly stated and easily accessible. Whether it be signing up for a service or calling a phone number, you don’t want readers to miss out on the point of the email.


7. Get To The Point

Everyone’s inboxes are overflowing and their attention spam is at the bare minimum. Skip the fluff that will clutter the email and focus on the quality of information and clearness of the call to actions.


8. Include Social Media Buttons

Social media is a great way to get your message across to people who are not subscribed to your email lists. Just by having one strategically placed “Share” button, you can potentially have your emails seen by thousands of people when clicked on.


9. Track

After the email is sent out, don’t forget to track the analytics and use the stats to craft the next email blast.


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