We currently live in age where short attention spans and busy schedule lead us to make poor assumptions and differentiations about certain technical terms. A good example is the use of “CRM” (Customer Relationship Management) to describe all Contact Management Systems out there on the market today. In fact, there is a big difference between a CRM Software and a Contact Management system. Many software vendors use these two terms interchangeably and 85% of business owners in Canada and USA aren’t able to tell the difference.
This post explains the differences between Contact Management and CRM systems in hope that it will help you make the right purchasing decision for your business.
What is CRM Software?
CRM stands for Customer Relationship Management and can be used to describe the way organizations handle their customer interactions. One example of a common CRM strategy is the rewards card program offered by Starbucks, the popular coffee chain in North America and Europe. The store gives its customers a free card that gives them access to points and discounts when they swipe the card during checkout. Many CRM software and/or service packages exist to help companies manage customer relationship processes. Computers have greatly enhanced the customer relationship management processes because the key to a good CRM is uncovering and storing information about customers. The more a company knows about its customers, the better it can manage those relationships.
What is Contact Management System?
A contact manager is a software system that enables its users to store and find contact information, such as names, addresses, birth dates, and telephone numbers. Sophisticated contact managers such as InfoFlo provide calendar sharing features and allow several people in a company to access the same database. Essentially, Contact Manager Systems are focused on building relationships with individuals, such as your contacts, while CRM systems are typically focused on selling to or servicing a company.
About Carmel Vison
Carmel Vision, a Toronto based CRM software development company, is focused on delivering a powerful management infrastructure that is designed to collect, search, and archive all content, contact and communication activities that take place in a typical office. We understand and listen to all of our customers’ needs and strive to give excellent quality at affordable prices.
Our flagship product, InfoFlo – is a central management system specifically designed to combat one of the biggest technical challenges facing any professional organization, how to efficiently organize, archive, filter and search the vital information that bombards our desktops on a daily basis. Our infrastructure allows all office activities to coexist together under one umbrella, making all critical information readily available at your fingertips.