Do you post long –form content on LinkedIn? Are you wondering how the publishing platform can help you generate business? Long-form post publishing on LinkedIn is a rewarding opportunity all businesses looking to social lead generation for increasing sales should take advantage of. Over half of the best performing posts are written by everyday people and 45% of readers are in the upper ranks of your industry, which means CEOs, owners, CFOs etc.
Why Publish on LinkedIn: 5 Compelling Reasons
- Be viewed as a thought leader in your market or nice.
- Reinforce your existing relationships with customers and prospects.
- Generate new leads.
- Grow your network of connections and followers.
- Increase reach and visibility of your content marketing initiatives.
Post frequency is not nearly as important as user engagement and catchy headlines. The latter two factors will get you promoted on LinkedIn Pulse channels, which will increase the credibility and visibility of posts you write. Individuals who read your posts have the option of liking them and following your account for future updates. If you disappear or stop writing for an extended period of time, your followers may choose to unfollow you. If you start losing a heft amount of followers, you’ll need to reevaluate your strategy. Always be testing!
The recommended length of posts is 400-600 words. I usually say that the sky is time limit. The more words you have, the more chances you’ll have of being found via search on social media channels and search engines like Google and Bing. Content is king! I thereby aim for 1,000+ words and try to incorporate bullet points, infographics, listicles etc.
How to Read Other LinkedIn Writers’ Posts
When you visit the Pulse page, you’ll see all of the influencer posts, plus all of the news that comes in from outside sources. This is where you can customize and choose the channels you want to follow. Now there is also a tab within Pulse for All Publishers.