What is Contact Management Software?

When owners need a supportive and user-friendly business tool capable of handling day-to-day administrative tasks and streamlining customer relations, contact management software is often the wisest investment.  Given the high demand for this versatile software, it helps to know exactly what it is and how it works.

Let’s start with a good definition:

Contact management software organizes company information and details, including contacts, emails, documents invoices and more, according to built-in or customizable parameters, and may also automate several routine business tasks such as reports and analytics.

Note that the basic function of all contact management software is organization of company contacts, but most systems strive to go above and beyond the basics.  The best contact management systems offer a wide variety of features in addition to primary contact management.

Some systems organize internal business functions by automating emails or social networking sites like Twitter and Facebook – enabling quick customer responses and up-todate information for a community of consumers. Other systems seek to improve customer relations by placing detailed customer information across several transactions at the fingertips of each customer service representative.

One of the biggest benefits of contact management software is its ability to relate data across many different categories. For instance, when you enter the contact you met last night at the latest business convention into the system, all the information associated with that contact, including past invoices, emails and even internal related documents are displayed on one screen, fully accessible and available.

Knowing the basics is a great way to start your well-informed pursuit of the best contact management software for your business. For an extremely user-friendly and well-organized contact management software system that includes all the basics and benefits noted here and so much more, try Carmelvision’s Infoflo – a system specifically designed for small businesses starting at just $99, with free upgrades for life.