How to Beat the Competition with Price

When you are offering a quality solution to a company’s office management problem and it comes with a reasonable price, you have an offering that most software companies can’t compete with.

Enterprise management software comes with a high price tag and is usually very expensive to implement, especially when you have to buy additional modules to run the office the way you want and every module is costly.  The trend towards ERP systems that operate every aspect of your business is what I see most companies lean toward as a complete office management solution.  The fact is that if you want to spend thousands of dollars implementing and learning how to operate the system that you most likely won’t use in its entirety, then you have to make a long-term decision about what works best for every department in your company and ensure that you’re ready to experience long-term budget constraints.


Every department in your company requires function-driven software like accounting, inventory, purchasing, human resources, and sales systems that integrate with each other seamlessly and offer reporting and tracking of the companies information.  Accuracy and time-sensitivity in real-time business operations is what drives managers to consider high-end business systems to drive their business operation.

Although many managers that I talk to on a daily basis choose the path that leads to the purchase and implementation of a company-wide software system that runs their entire business, there are just as many managers that are scratching their heads and trying to figure out the best way to save money now that they have spent their entire budget on monthly/yearly subscription fees and long-term contracts along with implementation fees, service contracts and training costs.

What you have in the end is a very expensive system that works great to fill the basic need of accounting and capturing the most pertinent information, which is a customers contact, billing and purchase history information.  Everyone just uses the system for what they need it for.  Most employees use other software programs to help them manage their workload because the module that is intended for their specific department is designed as a work-flow solution that processes information as a whole instead of an easy-to-use solution that aids in the day-to-day operability of each individual employee.  Individual software modules like InfoFlo CRM software is intended to make an employee’s job easier and gives them more time to spend performing their actual job function rather then getting stuck in the workflow system and producing less results.

Sales people are the companies bread-and-butter.  We are the ones that initiate and build relationships with buyers that want to make the best purchasing decisions for their company.

The last thing a sales person wants to do is become stuck in a system that is intended to work well for every other department, except for sales.

When I open my CRM, I want to access my emails and dashboard so I can see what tasks I have to accomplish today.  I know that all the information that I need to perform my job is at my fingertips because I am the one that put it there.

The business managers that I talk to that have implemented company-wide systems often tell me they don’t have a CRM solution for their sales people.  Sure, they will have all of the customers contact information that is captured with their billing and customer purchase history, but what about the one simple tool that sales people need to build and manage their pipeline.

Sale people need to generate leads, convert prospects to customers and keep ongoing relationships with them.  Its a simple process that is over complicated with larger systems that focus on other areas of the business.  As a sales person, in the past I just used the software that I was given by my employer and created my own system of tracking and following up using additional software because it was the only way to manage my own personal workload.  This took my selling time away from me and added an additional level of stress that could easily have been alleviated had the company managers made the choice to buy specific software for my needs.

Everyone is trying to save money.  That is the biggest trend that I have encountered in my experience in dealing with managers and selling them relationship management solutions.  There is nothing that compares to an affordable and easy-to-use software product that does exactly what it is intended for.  InfoFlo is designed for the sales person or small business owner, not every other department in the company.  That is why it is an affordale solution for managers when they want their sales people to focus on their client relationships and make money for the company.  Sales people need CRM software so they can better manage their time and concentrate on relationship building, and managing their sales cycle.  We all want to reach the last stage of our sales cycle (the close) without having to wait for screens to load and wasting time looking at insignificant information that slows us down.

Why should business owners worry about paying high monthly subscription fees for a product that is intended to track the progress of making money?  InfoFlo is the CRM solution that all business managers need to look at and seriously consider as part of their business management solution because it will pay for itself with the first few sales made by one of your sales people using InfoFlo.  It is that affordale.


5 Ways to Enhance Email Marketing Campaigns

Is email marketing a thing of the past? NO! Not only is it alive and kicking, but it remains one of the most effective and profitable ways to reach out to prospective customers.

To many C-level executives and marketing coordinators, email marketing strikes them as something old-fashioned. More advanced venues, such as social media and SEO get all the attention, and seem more powerful than email marketing. Unfortunately, reality is not on their side. Email marketing is still powerful because it moves the conversation about your business to a more personal environment – the inbox.

Follow these 5 Quick Tips to cut the fat from your emails and become the purple cow in the inbox rough.

Permission Marketing


1. Permission Marketing:

Take a few minutes to watch Seth Godin’s TEDTALKS video on Permission Marketing. The premise of this theory is that marketing emails should only be sent to recipients who have provided their consent to receive such information. Organizations that have not obtained consent from the recipients prior to the sending of the email are sending out spam. Businesses that spam recipients’ inboxes are defeating the purpose of meaningful email blasts. It is equally important to honour an individual’s request to be removed from the email blast’s list.


2. Clear Purpose:

Every email marketing communication that is sent out through a contact management system should clearly identify the sender of the email. The subject line and body text in the communication should also clearly reflect the content, origin and purpose of the communication. The reader should not have to read between the lines to understand the purpose of the email blast.


3. Clear Call to Action:

Whether it is ‘Call Now’ or ‘Buy Now’, the single call-to-action emails should channel the customer to the intended destination without any distractions. It’s equally important to make sure that the customer/prospect has sufficient time to take action that is offered in the message.


4. Focus on the 3Ps:

Focusing on the three “p’s” is a smart place to begin writing your email message. Conveying an idiosyncratic personality via copy, images and design is one way to differentiate yourself from the rest of the emails sitting in your recipient’s inbox. Also, your emails should clearly stipulate your value proposition and positioning.    When writing the message, think of Seth Godin’s purple cow analogy. Ask yourself: am I the ordinary black and white cow or the purple cow that stands out?


5. Mobile Friendly:

Smart Phone usage is increasing exponentially, and with it, so is the number of people that are reading email on mobile devices. According to a recent study, 43% of emails are now opened on a mobile device. That number is up 138% from 2010, and it’s pretty safe to say that it’s going to continue to increase. That’s why it’s important to have emails in both html and plain text – allowing people to read the email if it doesnot display correctly on their mobile devices.


About CarmelVision:

InfoFlo lets you create professional email marketing campaigns in a quick and efficient manner. Don’t pay for a 3rd party email marketing tool, we’ve got you covered.  Click Here to start your free trial today.


5 Signs It’s Time To Upgrade Your CRM Software

Many businesses face the issue of outdated CRM software. They invest in one software solution and want to keep it no matter how costly it is. When you bought it, your software almost certainly worked without any problems, enhancing your team performance and productivity. Like anything else to do with technology, however, software can become outdated and archaic over time. Not only can outdated software slow you down, but it can harm your reputation. Here are five important things to look for that may indicate it’s time for you to find a new software solution.




Costly Outages:

Software crashes are a fact of life. When that software is outdated, however, crashes tend to happen much more frequently. When the system is down, it can have a significant impact on your ability to offer customer service as well as your employees’ productivity levels. Think about it – the ultimate purpose of having software in the first place is to streamline operations to make everything run in the most effective and productive way possible. When you’re dealing with frequent outages, the exact opposite happens.


Inadequate Support:

It happens to the best of us. The representative to your old software provider is practically attached to your hip….that is, until you paid him his commission. Then, just as quickly as they swooped in to buy your time and win you over, they seem like a distant memory. If you’re dealing with this lack of support, it’s probably time to upgrade to a newer Customer Relationship Management solution. More importantly, it’s time to choose a solution that offers unyielding, professional after-sales support.


Sharp Learning Curve:

One of the advantages to a newer software solution is that it is designed to be easy to implement and use. This would mean that it would be simpler to train on and faster to deploy. Older, obsolete software tend to be clunky and complicated, making it challenging to train new staff who join the team. The result is a tremendous waste of time and resources that could be better spent on other, more important things like business development and customer service.


Inaccessible Information:

If you wanted to know the email addresses you sent an email blast to last month, how long would it take you to find out that information? If you asked your employees how many calls they made today, how long will it take them to tabulate that information? For companies that rely on old contact management systems and spreadsheets that need to be constantly updated and reconciled manually, it could be a long wait. The pace of business is faster than ever before, which means employees across your company need immediate access to key data. Why not take advantage of this?


Redundant Tasks:

Outdated software often involves manual labour and redundant tasks that can simply be eliminated with the right automated tool. With the more up-to-date and sophisticated CRM software, you can automate almost any task, which means you can utilize your existing resources more efficiently. When you let technology do the heavy lifting, you free up your team to do more important business tasks, providing the opportunity to grow without the need to pay more employees. Not to mention, you eliminate the risk of human error which ultimately saves you and your company money over time. Voila!