How to Beat the Competition with Price

When you are offering a quality solution to a company’s office management problem and it comes with a reasonable price, you have an offering that most software companies can’t compete with.

Enterprise management software comes with a high price tag and is usually very expensive to implement, especially when you have to buy additional modules to run the office the way you want and every module is costly.  The trend towards ERP systems that operate every aspect of your business is what I see most companies lean toward as a complete office management solution.  The fact is that if you want to spend thousands of dollars implementing and learning how to operate the system that you most likely won’t use in its entirety, then you have to make a long-term decision about what works best for every department in your company and ensure that you’re ready to experience long-term budget constraints.

competitor

Every department in your company requires function-driven software like accounting, inventory, purchasing, human resources, and sales systems that integrate with each other seamlessly and offer reporting and tracking of the companies information.  Accuracy and time-sensitivity in real-time business operations is what drives managers to consider high-end business systems to drive their business operation.

Although many managers that I talk to on a daily basis choose the path that leads to the purchase and implementation of a company-wide software system that runs their entire business, there are just as many managers that are scratching their heads and trying to figure out the best way to save money now that they have spent their entire budget on monthly/yearly subscription fees and long-term contracts along with implementation fees, service contracts and training costs.

What you have in the end is a very expensive system that works great to fill the basic need of accounting and capturing the most pertinent information, which is a customers contact, billing and purchase history information.  Everyone just uses the system for what they need it for.  Most employees use other software programs to help them manage their workload because the module that is intended for their specific department is designed as a work-flow solution that processes information as a whole instead of an easy-to-use solution that aids in the day-to-day operability of each individual employee.  Individual software modules like InfoFlo CRM software is intended to make an employee’s job easier and gives them more time to spend performing their actual job function rather then getting stuck in the workflow system and producing less results.

Sales people are the companies bread-and-butter.  We are the ones that initiate and build relationships with buyers that want to make the best purchasing decisions for their company.

The last thing a sales person wants to do is become stuck in a system that is intended to work well for every other department, except for sales.

When I open my CRM, I want to access my emails and dashboard so I can see what tasks I have to accomplish today.  I know that all the information that I need to perform my job is at my fingertips because I am the one that put it there.

The business managers that I talk to that have implemented company-wide systems often tell me they don’t have a CRM solution for their sales people.  Sure, they will have all of the customers contact information that is captured with their billing and customer purchase history, but what about the one simple tool that sales people need to build and manage their pipeline.

Sale people need to generate leads, convert prospects to customers and keep ongoing relationships with them.  Its a simple process that is over complicated with larger systems that focus on other areas of the business.  As a sales person, in the past I just used the software that I was given by my employer and created my own system of tracking and following up using additional software because it was the only way to manage my own personal workload.  This took my selling time away from me and added an additional level of stress that could easily have been alleviated had the company managers made the choice to buy specific software for my needs.

Everyone is trying to save money.  That is the biggest trend that I have encountered in my experience in dealing with managers and selling them relationship management solutions.  There is nothing that compares to an affordable and easy-to-use software product that does exactly what it is intended for.  InfoFlo is designed for the sales person or small business owner, not every other department in the company.  That is why it is an affordale solution for managers when they want their sales people to focus on their client relationships and make money for the company.  Sales people need CRM software so they can better manage their time and concentrate on relationship building, and managing their sales cycle.  We all want to reach the last stage of our sales cycle (the close) without having to wait for screens to load and wasting time looking at insignificant information that slows us down.

Why should business owners worry about paying high monthly subscription fees for a product that is intended to track the progress of making money?  InfoFlo is the CRM solution that all business managers need to look at and seriously consider as part of their business management solution because it will pay for itself with the first few sales made by one of your sales people using InfoFlo.  It is that affordale.

DiggThis

5 Ways to Enhance Email Marketing Campaigns

Is email marketing a thing of the past? NO! Not only is it alive and kicking, but it remains one of the most effective and profitable ways to reach out to prospective customers.

To many C-level executives and marketing coordinators, email marketing strikes them as something old-fashioned. More advanced venues, such as social media and SEO get all the attention, and seem more powerful than email marketing. Unfortunately, reality is not on their side. Email marketing is still powerful because it moves the conversation about your business to a more personal environment – the inbox.

Follow these 5 Quick Tips to cut the fat from your emails and become the purple cow in the inbox rough.

Permission Marketing

 

1. Permission Marketing:

Take a few minutes to watch Seth Godin’s TEDTALKS video on Permission Marketing. The premise of this theory is that marketing emails should only be sent to recipients who have provided their consent to receive such information. Organizations that have not obtained consent from the recipients prior to the sending of the email are sending out spam. Businesses that spam recipients’ inboxes are defeating the purpose of meaningful email blasts. It is equally important to honour an individual’s request to be removed from the email blast’s list.

 

2. Clear Purpose:

Every email marketing communication that is sent out through a contact management system should clearly identify the sender of the email. The subject line and body text in the communication should also clearly reflect the content, origin and purpose of the communication. The reader should not have to read between the lines to understand the purpose of the email blast.

 

3. Clear Call to Action:

Whether it is ‘Call Now’ or ‘Buy Now’, the single call-to-action emails should channel the customer to the intended destination without any distractions. It’s equally important to make sure that the customer/prospect has sufficient time to take action that is offered in the message.

 

4. Focus on the 3Ps:

Focusing on the three “p’s” is a smart place to begin writing your email message. Conveying an idiosyncratic personality via copy, images and design is one way to differentiate yourself from the rest of the emails sitting in your recipient’s inbox. Also, your emails should clearly stipulate your value proposition and positioning.    When writing the message, think of Seth Godin’s purple cow analogy. Ask yourself: am I the ordinary black and white cow or the purple cow that stands out?

 

5. Mobile Friendly:

Smart Phone usage is increasing exponentially, and with it, so is the number of people that are reading email on mobile devices. According to a recent study, 43% of emails are now opened on a mobile device. That number is up 138% from 2010, and it’s pretty safe to say that it’s going to continue to increase. That’s why it’s important to have emails in both html and plain text – allowing people to read the email if it doesnot display correctly on their mobile devices.

 

About CarmelVision:

InfoFlo lets you create professional email marketing campaigns in a quick and efficient manner. Don’t pay for a 3rd party email marketing tool, we’ve got you covered.  Click Here to start your free trial today.

DiggThis

5 Signs It’s Time To Upgrade Your CRM Software

Many businesses face the issue of outdated CRM software. They invest in one software solution and want to keep it no matter how costly it is. When you bought it, your software almost certainly worked without any problems, enhancing your team performance and productivity. Like anything else to do with technology, however, software can become outdated and archaic over time. Not only can outdated software slow you down, but it can harm your reputation. Here are five important things to look for that may indicate it’s time for you to find a new software solution.

 

outdated

 

Costly Outages:

Software crashes are a fact of life. When that software is outdated, however, crashes tend to happen much more frequently. When the system is down, it can have a significant impact on your ability to offer customer service as well as your employees’ productivity levels. Think about it – the ultimate purpose of having software in the first place is to streamline operations to make everything run in the most effective and productive way possible. When you’re dealing with frequent outages, the exact opposite happens.

 

Inadequate Support:

It happens to the best of us. The representative to your old software provider is practically attached to your hip….that is, until you paid him his commission. Then, just as quickly as they swooped in to buy your time and win you over, they seem like a distant memory. If you’re dealing with this lack of support, it’s probably time to upgrade to a newer Customer Relationship Management solution. More importantly, it’s time to choose a solution that offers unyielding, professional after-sales support.

 

Sharp Learning Curve:

One of the advantages to a newer software solution is that it is designed to be easy to implement and use. This would mean that it would be simpler to train on and faster to deploy. Older, obsolete software tend to be clunky and complicated, making it challenging to train new staff who join the team. The result is a tremendous waste of time and resources that could be better spent on other, more important things like business development and customer service.

 

Inaccessible Information:

If you wanted to know the email addresses you sent an email blast to last month, how long would it take you to find out that information? If you asked your employees how many calls they made today, how long will it take them to tabulate that information? For companies that rely on old contact management systems and spreadsheets that need to be constantly updated and reconciled manually, it could be a long wait. The pace of business is faster than ever before, which means employees across your company need immediate access to key data. Why not take advantage of this?

 

Redundant Tasks:

Outdated software often involves manual labour and redundant tasks that can simply be eliminated with the right automated tool. With the more up-to-date and sophisticated CRM software, you can automate almost any task, which means you can utilize your existing resources more efficiently. When you let technology do the heavy lifting, you free up your team to do more important business tasks, providing the opportunity to grow without the need to pay more employees. Not to mention, you eliminate the risk of human error which ultimately saves you and your company money over time. Voila!

DiggThis

Calculating your Total Cost of Ownership for Software

Cloud computing is becoming more and more popular in enterprise software. As a result, more buyers are comparing Cloud-based systems against traditional on-premise ones. One of the most important factors to consider when deciding on a deployment model, among many others, is cost. However, on-premise vs. software as a service (SaaS) comparisons can be a difficult a time-consuming task.

Many buyers already know the major difference between the licenses: on-premise licenses are purchased with a large, upfront investment; Cloud-based systems are licensed for a relatively lower subscription price. But often, buyers do not consider other key factors beyond licensing, and thus do not have full understanding of what their total cost of ownership (TCO) will be for a software investment. For instance, the need to customize your software and integrate it with existing applications can have a significant impact on the total cost of your software.

When broken down even further, we can see that comparing costs of on-premise and Cloud software is a complex process that must consider a multitude of elements.

Derek Singleton of Software Advice recently worked on finding a way to help buyers calculate their TCO of their software investment–and to take a little bit of the hassle and confusion out of it. So, he put together an interactive TCO calculator for software buyers to use as a tool to compare SaaS and on-premise costs for a 10-year ownership period.

The calculator is pre-populated with the data for an example situation, but users’ inputs will override those values and show how each change alters the outcome of the total cost, and a graph at the top of the page updates to reflect that. With this tool, users can insert the cost data provided by software vendors and find out where the TCO of a Cloud-based system will that of an on-premise system, which is modeled on a yearly and cummulative basis.

While there are many individualized, specific possible factors that the calculator does not account for (e.g. the cost of employing an internal IT team), the “Other” category allows users to calculate any additional considerations they may have. Of course, the calculator cannot produce an exact figure for any particular business, but it helps give users a ballpark estimate of what their costs would be. Check it out here: http://www.softwareadvice.com/tco/

DiggThis

What is Contact Management Software?

When owners need a supportive and user-friendly business tool capable of handling day-to-day administrative tasks and streamlining customer relations, contact management software is often the wisest investment.  Given the high demand for this versatile software, it helps to know exactly what it is and how it works.

Let’s start with a good definition:

Contact management software organizes company information and details, including contacts, emails, documents invoices and more, according to built-in or customizable parameters, and may also automate several routine business tasks such as reports and analytics.

Note that the basic function of all contact management software is organization of company contacts, but most systems strive to go above and beyond the basics.  The best contact management systems offer a wide variety of features in addition to primary contact management.

Some systems organize internal business functions by automating emails or social networking sites like Twitter and Facebook – enabling quick customer responses and up-todate information for a community of consumers. Other systems seek to improve customer relations by placing detailed customer information across several transactions at the fingertips of each customer service representative.

One of the biggest benefits of contact management software is its ability to relate data across many different categories. For instance, when you enter the contact you met last night at the latest business convention into the system, all the information associated with that contact, including past invoices, emails and even internal related documents are displayed on one screen, fully accessible and available.

Knowing the basics is a great way to start your well-informed pursuit of the best contact management software for your business. For an extremely user-friendly and well-organized contact management software system that includes all the basics and benefits noted here and so much more, try Carmelvision’s Infoflo – a system specifically designed for small businesses starting at just $99, with free upgrades for life.

DiggThis

Can Your Small Business Afford A Great CRM Software?

Decisions, Decisions

Small business owners are often on a budget when purchasing software. Yet, few of them would tolerate a cheap system that only covers the basics. Business owners need to know that investing in CRM software doesn’t have to break the bank. It also doesn’t necessarily mean a sacrifice in quality.

The most compelling reason for selecting a good piece of contact management software is to find the perfect system – one that offers above average features and flexibility without being so expensive that it’s practically out of reach.

The Web CRM Conundrum

When it comes to affordability web-based CRM can be extremely enticing. Companies often offer monthly payment packages with up to 30 days free?  Here’s a few things to consider for buying in to the web CRM bandwagon:

1. What happens when problems with the Internet render your business data completely inaccessible?

2. What happens when a hacker or other privacy issue causes your business data to become compromised?

3. Can you really ever be sure that another company’s server is secure enough and capable enough of housing your business’ most sensitive and crucial data?

These are costly considerations concerning well-known risks of using web CRM. If the trade-off between price and risk factors can be justified, then sure, web CRM may be the best thing for your company. However, many companies may find it difficult to chase after a purely affordable solution when so much of the lifeblood of their companies is at stake.

What To Do?

Clearly, the solution is to find a lucrative system well-known for its ability to balance cost-effectiveness with superior quality. However, even with this brilliant goal in mind, it may still be hard to choose the right one.

A wise recommendation is Carmelvision’s Infoflo system. At only $99/year (about $8.25/month) with free upgrades for the life of the subscription, this price breaks the mold even on the most inexpensive web CRM available, and it’s definitely among the most affordable stand-alone CRM systems. The best thing about it is it’s 24 core features are top-notch, giving users the ability to go above and beyond in managing contacts, emails, documents, reports and even collaboration.

It may be hard to balance the two most important factors, affordability and quality, when choosing where to invest in business technology. With systems like Infoflo on the market, however, the hardest part will only be how fast can you find the site and make the purchase. It’s easy, simply click here.

 

DiggThis

Three Important Features of CRM Software

Contact Management software should be at the top of any successful company’s list of tools that significantly improve and streamline the way business is done. Yet few companies are adequately informed about the top features that make these systems so valuable to today’s business world.

The following is a brief disclosure of the best contact management software system features and a short description of what makes each so essential and unique.

1. Email-to-Contacts Links

Part of almost every contact management system basic package these days, email-to-contacts links is a foundational feature worth seeking out. It works by specifically and automatically connecting every email ever received or sent through the system to contact names and information. This means that every click on a contact name returns not just the name, phone number and addresses of your most important clients and customers, but also a complete email history as well. This handy feature is extremely important for keeping customer relations personal, up-to-date and well-organized.

2.  Document Management with Version Control

One of the best things about document management integrated directly into a contact management software system is that it allows for joint editing, but one of the major drawbacks is that it can potentially complicate the creative process by leaving behind confusing multiple versions. When selecting software systems with is feature, be sure to ensure that version control is included. Version control will ensure that documents stay clear and concise throughout editing without the need to create new versions each time a change is made – whether there are 2 editors or 10.

3. Project Management for Collaborators

Collaboration is key in today’s business world. Those whose department are organized to promote as much teamwork as possible are usually the companies that tend to outshine the competition. That said, many companies are looking for software that facilitates collaboration in unique and exciting ways. Contact management software with project management is not necessarily a new arrival on the market, but systems that include project management add-ons specifically geared toward collaboration take things above and beyond the basics.  Before selecting this feature, make sure that it’s enhanced or at least customizable for quality collaboration tailored to your specific business needs.

For a contact management system with all the best features noted here and much more, consider Carmelvision’s Infoflo – a versatile, yet easy-to-use and affordable software system with everything you need to manage company contacts and beyond.

DiggThis

What are the Benefits of CRM Software For Your Business?

One of the main goals of CRM software is to go above and beyond in the areas of customer contact and relationship development. This is why it’s more than important to have a system in place that not only supports great customer relations but also makes it easier to connect with customers in the most efficient ways possible.

Getting Organized

The best tool for organizing customer contact information and more is CRM software. This dynamic tool is well-known throughout the business world for its ability to filter and classify even the most complex assortment of customer contacts, and that’s only the beginning.

Many CRM software systems allow users to link information such as purchase history, billing details, notes, documents and emails. It’s the perfect tool for clearing the clutter and getting organized

Efficient Use of Time

The universe of CRM software focuses heavily on providing time saving techniques for improved customer relations. The average office worker spends 50 minutes a day looking for lost files and other items. CRM software addresses this and other potential losses of valuable time by categorizing and collecting information that can then be placed at each user’s fingertips with a quick click of the mouse.

Email and Marketing Automation

One other vital component of customer relations is the ability to get the word out about a particular product or service. With CRM software, companies have the unlimited ability to design and automate emails and marketing campaigns with ease. This is especially relevant for companies in need of customizable, one-stop shop software with the ability to both manage contacts and facilitate marketing activities effectively.

Customer Service Management

Central to customer relations management is a well-organized and efficient customer service operation. Even the brightest customer service team is nothing without a great CRM software system to back it up. CRM software works wonders for companies struggling to make a top-notch, and lasting, customer service impression.

With its ability to enhance common exchanges between customer service workers and customers and to document and store relevant information from each point of contact, CRM software is an essential assent for any company in need of a boost in the customer service department and beyond.

DiggThis

The Winner of Our “Get Organized for 2013” Twitter Contest Is…

As you may know, from Monday January 28th until February 4th, we held our first twitter contest. To enter, individuals simply had to follow us on Twitter @Infoflosoftware and tweet why they loved using our Infoflo CRM Software to win their choice of the Infoflo Core System plus two add-ons, or  any three add-ons of their choice.

We loved seeing all of the tweets! It was great to hear why people loved our CRM software, and how they were using it to organize their businesses and improve their sales. Take a look at a small sampling of great tweets from our happy customers:

The winning tweet, (chosen by http://textmechanic.com/Random-Line-Picker.html) was:

We enjoyed this Twitter contest so much, we’re thinking about doing another one. Tell us what you think!

DiggThis

Top 3 Must Haves for CRM Software

Certain features in the vast array of all that Customer Relationship Management software (CRM) has to offer are absolute stand outs, and it’s worth it to take the time to identify which of these are most beneficial to your company. Here are the top three CRM software features to look out for.

Superior Contact Management

Contact management forms the basic backbone for any CRM software system. That said, it’s easy to overlook or take for granted that every CRM system carries a quality contact management feature.

Companies should look for contact management that is as versatile and user-friendly as it takes to consistently meet or exceed set company goals and milestones. Benchmarks will vary from company to company, but quality CRM software should be flexible enough to handle every nuance with ease.

Social Media Integration

It almost goes without saying that in this day and age social media savvy companies have the potential to be industry leaders and innovators. The ability to connect via social media gives transfers a positive vibe from company to customer that keeps both in tune and connected. Since this is usually the goal of most every company, social media represents a new business standard quickly becoming established in the marketplace.

Working with a Customer Relationship Management software system that capitalizes on full social media integration gives companies the competitive advantages they’re so desperately in need of in order to make gains in today’s business world. This means that workers can stay connected to the pulse of customer relations by reaching out and proactively interacting with a diverse and dynamic consumer base.

Analytics and Reporting

Companies should be doing more than just analyzing and tracking the number of site visits for the company website. It’s time to move into the modern age of tracking customer activity throughout the entire customer life cycle.

Be on the look out for contact management software with the ability to generate customizable reports and analytics. This can give your company the power to accurately reflect on customer relations, making it easier to determine the best strategies for an increasingly productive future.

photo credit: Daniel*1977 via photopin cc

DiggThis