Successful Email Marketing with your Contact Management Software

Email Marketing is still the most popular medium when trying to send a personal message to your leads or customers. Sure, social media is easier to use and can instantly reach all of your desired recipients, but it is missing that personal touch included in an email marketing campaign. This personal touch at the very least should include the recipients first and last name and should give the feeling that each recipient is the only one receiving the email. Most contact management software solutions should include such an email marketing tool and if they don’t, I would recommend switching to one that does.

The alternative would be to use a 3rd party software that only does email marketing, but this presents many problems. The most prominent problem is that it creates inefficiencies and becomes very time consuming. Rather than using a single software for your email marketing needs, you would now need to export the contact list from your contact management software to your 3rd party email marketing software every time you want to update your list. Another problem would be that you could not view all email communication between yourself and the recipient but rather than only view the bulk emails sent out. If you have an integrated contact management software with email marketing, you could view all these emails within the software.

When sending a bulk email please remember to include links to all of your social media accounts, such as your Twitter and Facebook so that interested recipients could follow you on Twitter and like any of your posts on Facebook. If you have any videos promoting your product, it would also be beneficial to include a link to them, or even better, create your own YouTube channel, upload all of your videos to there and send a link to your YouTube channel.