7 Big Communication Errors Leaders Must Avoid

Here are the 7 communication errors that we find leaders in sales are making before they CRM Software implementation. By the time they’ve embraced InfoFlo, they’ve learned how to avoid them.


1. Schedule Back-To-Back Meetings

When a leader has no breaks in between meetings, they have little or no time to prepare or follow-up. To prevent this, you should schedule no more than two meetings a day; one in the morning and one in the afternoon. Give yourself 1 hour between the time you walk into the office and the time you enter the meeting.


2. Failure To Plan Thoroughly

Point number 1 brings us to point #2. Poorly-prepared presentations, reports, emails and meetings frustrate your audience and, over time, damage the reputation you worked so hard to build. This is why it’s important to prepare and plan your communication carefully and thoroughly before being broadcast for the world to see.


3. Too Irrelevant

Irrelevant communications have given rise to what email marketing gurus dubs the “deletist consumer.” In 2014, over a third of Canadians were deleting or only reading the title of emails or text messages from companies.

No communication is better than some communication. Messages you sent out often have content that your recipients don’t need – pointless tips, outdated promotions and bulky paragraphs that don’t get to the point. To avoid customers or prospects from disengaging, brands have to ensure they’re sending the latter the right message at the right time and via the right channel.


4. Too Selfish

Communication is not about you and what you need. It is about what your customers need and believe in.

Take Steve Jobs, for example, he was not able to convince people to use iTUNES because he felt the product was good for them. People started subscribing to iTUNES because they believed Steve Jobs wanted to make it easy for them to purchase music and synchronize all their data under one umbrella.

It’s therefore not about what you want; it is always about what your customers want. Your objective should always be to improve your customers’ businesses and providing them with what they really need.


5. Failure to Deliver Bad News in Person

Written communication channels don’t permit you to soften convoluted messages with nonverbal cues (i.e., body language) and they don’t allow you to deal immediately with the emotions that come after the bad news is shared. If you have to deliver some bad news, do it in person.


6. Failure to Try New Things

In a time of need, leaders must adapt and be willing to adapt quickly, to embrace new ways on the fly and to use problem-solving techniques never before thought of. And they must act without show signs of fear.


7. Overaggressive Selling

Customers are tired of the conventional, self-focused, product pusher who only cares about getting the deal signed. It is very common today for prospects to become immediately defensive or suspicious of business owners because of the way they have treated them in the past. Overaggressive selling has caused tension and problems with customers and must be replaced with helping the customer do what is best for them and in the time frame the customer wishes to make a decision. Provide useful information not a sales pitch.


What are you doing to improve communication? If you feel like you need to work on productivity, contact Carmel Vision.We have just the right solution for your business needs. It is our belief that change does not always have to necessitate breaking the bank.

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