What is Contact Management Software?

When business owners are in need of technology that will lend support to day-to-day administrative tasks and help organize and streamline customer relations, they often turn to contact management software.  Given the high demand for this versatile business tool, it helps to know exactly what it is and how it works.  Whether you’re looking for ways to improve the system you already have, or you’re looking to make your first purchase, a good definition is a solid first step.

The most concise definition of contact management software notes its basic function: the organization of company contacts.  However, this basic definition must be expanded to include the diverse array of features present in most systems. For instance, most systems will also allow users to manage and share calendars, emails and documents as well as record voice notes and integrate web applications such as Skype and Google Maps.

What, then, is a good definition that goes far above and beyond the routine organization of contacts?  Perhaps it’s better to summarize the complex function by highlighting its ultimate purpose: to improve customer relations and streamline internal company business functions.

That said, contact management software could be defined as an integrated system that enables businesses to enhance customer relations and streamline company business functions by organizing company information and customer interactions, including contact information, emails, documents and much more.   For those who need something even simpler than that, consider it is a good way to govern company interactions, both internal and external. Whether defined according to function or purpose, it’s a valuable business tool definitely worth investigating further.