As Seth Godin explains so entertainingly in his Purple Cow analogy, consumers are attracted to anything that is special and unique. In order to be unique, think about a limited edition of how you present your brand.
Every business owner wants traffic – relevant, targeted traffic that converts. Social media is able to provide that; however, there are some tasks that you will need to complete before you become successful at social media marketing. Here are 6 ways you can double your web traffic and conversions through social media:
1. Set Goals
To start things of, you need to see conversions on social media differently from other channels. This isn’t the same as your other marketing efforts where you are bound to promote your product non-stop. Instead your goals can be about interacting with customers, creating relationships and getting your name across. So if your social media goals are about interaction and engagement, you will soon have some success to measure.
2. Consider Sharing Infographics with Statistics
Even if you are not able to design an engaging infographic about or relevant to your business, you can simply search for good infographics and repost those. All you need to do is promote them in a unique way. You can add some unique content above the infographic and thus tweak it to fit your own business needs.
3. Refrain From Spamming
Anything that seems to be spam is not accepted in te world of digital marketing or any form of marketing for that matter. Hence, it’s important to ensure you don’t take any such actions that make your account seem like it’s garbage. If you continue to share or post too much, your target audience will eventually tend to ignore your updates and unfollow or unlike you. Make sure you consider your followers’ tastes and preferences since the posts are meant for them, not for you.
4. Use More Videos
Not so long ago, images were king on Facebook. Image-based posts were the best way for brands to reach their fans. They are still the most common type of posts and the most frequently promoted because they were the long-dominated post type. However, the real growth today in organic reach on Facebook is video posts. According to SocialBakers, video posts have an average organic reach of 8.7, while image posts have only 3.7%.
5. Link To Other Bloggers
One of the biggest mistakes marketers make is never linking out on their blogs. Link out to others in your posts and they will notice it, most of them will tweet about your post or share it on Facebook. Some of them will even link back to you (ping). This is a easy and free way to bring quality traffic. Just don’t forget about your readers and make sure that the backlinks are relevant.
6. Monitor the Results
Just like you do with your other marketing campaigns, you need to monitor the results thoroughly. You should watch out for several factors such as an increase or decrease in the post activities, if there is any negative feedback from your audience, or if your target audience is losing interest in any one piece of content.
With all these steps, complemented by sharing interesting, though-provoking content, you are sure to double your traffic from social media. So, what are you waiting for? Jump right in and bring more traffic to your blog or website.
The following social media funnel will help shape and guide how you’re going to bring those qualified leads and sales to your business. Source
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