How To Use Hashtags and Twitter For Prospecting

Do you find it hard to find quality prospects on Twitter? Do you want a better way to engage you followers in order to increase your Twitter ROI? Twitter is an ideal social media platform that gives you access to a targeted audience and relevant conversations but first you have to cut through the line. Collectively, its home to more than 500 million active users and 1.6 billion search terms every day. That’s a lot of people and some of them simply have to be potential buyers.


Why use Hashtags as a Prospecting Tool

Twitter is a noisy platform that relies on real-time news and information for growth and engagement. As a business owner who wants to stay afloat in an ultra-competitive industry, you know how important it is to have conversations with the right people. But finding the right people and starting those meaningful conversations on Twitter is challenging when there are millions of tweets being sent every hour.

The principle of hashtags is to create a clickable link to a threaded conversation around a certain topic. They also are used when searching social networks, so you can track such things as conferences and events. By using Twitter wisely, you can take part in the most relevant conversations as they happen, spot opportunities before your competitors do, build relationships, deepen customer trust and make a name for yourself.

Finding Relevant Hashtags

There are as many hashtags as there as tweets but the difference is that you can use hashtags to filter out the tweets that aren’t relevant to you. How do you know which hashtags to use and follow? Does your research using quality Twitter marketing tools, such as and .

Spend some time talking to experts who know your customers best; that is customer service reps, sales representatives and account managers who have Twitter accounts and are actively using it to find prospect. Make a list of the most commonly asked questions or challenges voiced by your customers and other individuals interested in your services/products. If you notice that your current customers and prospects have the same set of questions or challenges, create an FAQ page on your website and share it on Twitter. It is likely those issues are common throughout your industry. It is a safe bet there are more than a few Twitter conversations around those issues.

With your list of pain points typed up and pinned to your office wall, you are ready to find relevant hashtags. Don’t try to reinvent the wheel. There are hundreds of hashtags already in place that you can watch and use. To discover relevant hashtags, search for keywords related to the conversations, questions and issues you want to find. The easiest way to do that is by using the search function at the top of your Twitter homepage.

Carmel Vision, a Toronto based CRM software development company, is focused on delivering a powerful management infrastructure that is designed to collect, search, and archive all content, contact and communication activities that take place in a typical office. Customers are drawn to our InfoFlo software because they are tired of spending effort trying to “figure out” the complexities of traditional Customer Relationship Management software products. Traditionally customers are stuck deciding between an overpriced, feature rich CRM or a cost conscious CRM with very limited functionality. With InfoFlo contact management system you can have the best of both worlds and get a feature rich CRM at price point that is fair and also includes free upgrades for life.

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