How To Retain More Customers with Customer Relationship Management

Customer Relationship (CRM) management is the strongest and the most proactive approach to attaining and maintaining relationships with all clients. It is not only the heart of your business, but it ideates strong personal bonding within people as well. Development of this type of customer relationships drives the business to new levels of success.

Once this linkage is attained, it is very easy for any enterprise to identify the actual needs of customer and help them to serve them in a more proactive way. It is our belief that the more strategies involved in implementing the customer relationship management, the stronger and more fruitful is the business and its relationships.

Sales department is one of the biggest benefactors of Customer Relationship Management. Forward-thinking sales people who utilize the tools available to them are able to monitor and analyze their team activities and forecast sales in order to plan ahead with ease.

The marketing department is another benefactor of Customer Relationship Management. They use CRM to identify and target their best customers by offering discounts, deals appreciation letters and the like at the most appropriate times and through channels they know customers listen through. This helps the enterprise improve all aspects of business operation by using more streamlined processes. CRM is also advantageous to marketing managers in that it helps them manage campaigns with clearer objectives and goals.

In today’s commercial world, practice of dealing with existing customers and thriving business by getting more customers into loop is predominant and is mere a dilemma. Installing a CRM system can definitely improve the situation and help in challenging the new ways of marketing and business in an efficient manner. Hence in the era of business every organization should be recommended to have a full-fledged CRM system to cope up with all the business needs.

Many organizations have dedicated world class tools for incorporating CRM systems into their workplace. Some of those tools cost thousands of dollars to purchase and retain. CRM does not have to be perceived as a burden or an expense that drains your business’ cash flow. There are several solutions, such as InfoFlo, that offer businesses a flat fee and free upgrades for life.

Contact us to purchase our InfoFlo CRM Tool for just $99.


5 Reasons to Switch to a PBX Phone System

PBX phone systems are changing the way we do business. The reason for its prevalence is that it gives considerable benefits compared to the old-school phone systems. The key benefits are as follows:


1. Cheaper phone service

PBX phone systems cost only a tenth of your old phone system and have twice the number of features. Many of our customers who made the switch report savings of as little as $50 per month.


2. Affordable International Calls

If you use an office phone system or PBX phone system, your international call rates will be slashed in half, in comparison to your old system. Very often, international calls cost just a couple of cents per minute. If you live in Canada, you know how important affordable international calls are. Calling someone within the same province or metropolis could cost you an arm and a leg….but not with PBX phone system.


3. Free Features

A PBX system is loaded with free features. Among them are voicemail, call conferences, call waiting, caller ID, call forwarding, and tons of others. Office phone system users can have their voice messages emailed to them to access them anywhere. On the old system, these features will cost at least $5 each.


4. Convenience

The best thing about a PBX phone system is its convenience. When customers call, they can choose who they want to speak to from a number of touch tone options, which is otherwise impossible without an office phone system. Plus, a PBX phone system is active 24 hours a day, 7 days a week, because it’s online.


5. Mobile

The old phone system assigns a phone number with a dedicated line, so you will not be able to move your home phone to another place if you want to use the same phone number. It is way too much of a problem to call the phone company and ask for a phone number update when moving to a new building. However, the PBX phone system affords businesses with mobility: The phone device can use the same number virtually everywhere as long as it has proper internet connection. Many business people today bring their VoIP phones with them when traveling and use the same numbers everywhere.


So there you have it: the top five reasons to switch to a PBX Phone system. The system is becoming increasingly common throughout North America and the world. It’s only a matter of time before it is used in ever office. Make it easier on yourself by switching over to a phone system for small business now and staying in the loop. Once you do, you won’t regret it.


Tie Your Phone & CRM Software Together!

Combine the two most important aspects of your business to have one fully integrated office solution that comprises both phone & CRM. With this powerful combination all phone communication will automatically get logged in InfoFlo CRM allowing you to focus on closing more sales. Click here for more information.


InfoFlo Ranked Among the Top 40 CRM Software Vendors of 2015 just released its report of the Top 40 CRM Software Vendors of 2015. We are pleased to announce that our flagship product, InfoFlo, made the list. strives to be the most comprehensive and trusted online resource for buyers and vendors of business technology. The goal of its ranking reports is to simplify buyers’ research and help connect them with the correct software that suits their business needs. The independent research team is not related to any of the companies they rank and their advice is created based on countless hours of analyzing industry trends and market research.

This is the second time in  6 months that we’ve been recognized by a major online resource for our abilities as Customer Relationship Management (CRM) Software vendor. In September, 2014, G2Crowd nominated InfoFlo as one the top 13 Top Performers in the industry.

Our team of professionals are honored to receive this special recognition. We remain  committed to bringing you the best solutions available on the market. We’re always updating and improving our software with new features for the best functionality. We invite you to check our Upgrades page on a regular basis to see if any new features and upgrades apply to you.

Please click the following link to view the 2015 report: Top 40 CRM.

Interested in learn more about our central management system? We are currently offering interested parties a free, no-obligation 30-day trial. Fill out the form to receive download and installation instructions by email right away.



6 Proven Ways To Double Social Media Conversions

As Seth Godin explains so entertainingly in his Purple Cow analogy, consumers are attracted to anything that is special and unique. In order to be unique, think about a limited edition of how you present your brand.

Every business owner wants traffic – relevant, targeted traffic that converts. Social media is able to provide that; however, there are some tasks that you will need to complete before you become successful at social media marketing. Here are 6 ways you can double your web traffic and conversions through social media:



1. Set Goals

To start things of, you need to see conversions on social media differently from other channels. This isn’t the same as your other marketing efforts where you are bound to promote your product non-stop. Instead your goals can be about interacting with customers, creating relationships and getting your name across. So if your social media goals are about interaction and engagement, you will soon have some success to measure.


2. Consider Sharing Infographics with Statistics

Even if you are not able to design an engaging infographic about or relevant to your business, you can simply search for good infographics and repost those. All you need to do is promote them in a unique way. You can add some unique content above the infographic and thus tweak it to fit your own business needs.


3. Refrain From Spamming

Anything that seems to be spam is not accepted in te world of digital marketing or any form of marketing for that matter. Hence, it’s important to ensure you don’t take any such actions that make your account seem like it’s garbage. If you continue to share or post too much, your target audience will eventually tend to ignore your updates and unfollow or unlike you. Make sure you consider your followers’ tastes and preferences since the posts are meant for them, not for you.


4. Use More Videos

Not so long ago, images were king on Facebook. Image-based posts were the best way for brands to reach their fans. They are still the most common type of posts and the most frequently promoted because they were the long-dominated post type. However, the real growth today in organic reach on Facebook is video posts. According to SocialBakers, video posts have an average organic reach of 8.7, while image posts have only 3.7%.


5. Link To Other Bloggers

One of the biggest mistakes marketers make is never linking out on their blogs. Link out to others in your posts and they will notice it, most of them will tweet about your post or share it on Facebook. Some of them will even link back to you (ping). This is a easy and free way to bring quality traffic. Just don’t forget about your readers and make sure that the backlinks are relevant.


6. Monitor the Results

Just like you do with your other marketing campaigns, you need to monitor the results thoroughly. You should watch out for several factors such as an increase or decrease in the post activities, if there is any negative feedback from your audience, or if your target audience is losing interest in any one piece of content.


With all these steps, complemented by sharing interesting, though-provoking content, you are sure to double your traffic from social media. So, what are you waiting for? Jump right in and bring more traffic to your blog or website.

social media funnel

The following social media funnel will help shape and guide how you’re going to bring those qualified leads and sales to your business. Source


InfoFlo’s CRM Software Social Media Plugin allows you  to view a live feed of your Twitter, LinkedIn and Facebook accounts. Now you can post to those accounts and view all of the information with ease. Download free trial today.